Why should you choose this course?
This is a one day training workshop designed for business owners, start-ups and commercial managers who are seeking an understanding of digital marketing strategy and the individual disciplines within digital marketing
What is the course outcome?
Upon completion of this course attendees will understand the following:
how to create a digital marketing strategy and framework for your organisationintegrate acquisition and retention tools to deliver an efficient digital marketing strategylearn new techniques, tips, website tools and links to useful sources of informationapproach the commissioning of digital services with more knowledge and confidencelearn how to track performance, refine and improve your strategy with confidence
Who should attend this course?
This course is ideal for business leaders and entrepreneurs, start-ups, commercial directors, business strategists and marketers who need an up to date understanding of developing a successful digital marketing strategy.
What is the course agenda?
Introduction to the Course
The digital marketing landscape- an overviewCurrent trends, challenges and opportunitiesDigital Marketing Planning - a strategic approachPrimary channels of Digital: Search, email, mobile and displaySearch Marketing explained- SEO and PPC
How search engines work
Keyword research analysis and toolsSEO, link building techniques and how they help your rankingsPay-Per-Click advertising: the essentialsOptimising your AdWords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI
Online Display Advertising
The online/mobile display ecosystem: media agencies, publishers and ad networksCreative considerations: interruptive or permission-based?Programmatic advertising: the future of online/mobile display?
Social Media Marketing
The online/mobile display ecosystem: media agencies, publishers and ad networksCreative considerations Overview of the main platforms: Facebook,Twitter, LinkedIn, YouTube, Instagram and PinterestThe impact of Mobile Messaging Apps: WhatsApp & SnapchatManaging Social Media effectively: internal structures/ responsibilities, work-flows
An overview of the email marketing today: what is it best for?Segmenting your database: eCRMEmail design and development: do's and don'ts
UX and DesignCopy and Design: creating information architecture that deliversDesktop and mobile: delivering the best user experienceThe importance of User TestingWeb Analytics and Metrics
The mobile landscape explained using apps for marketingHTML5, responsive design and the mobile webLocation-based services, augmented reality & wearablesTracking performanceMulti-channel tracking and attribution explained
The Future of Digital
Future SEO trends- Big Data, The Internet of Things, Virtual Reality
Who is the course leader?
David Reilly is a Digital skills trainer with 17 years digital marketing, consultancy and training experience David Reilly. He has delivered digital skills training to business leaders, start-ups, marketing agencies and established brands including Aviva, Barnardos’s, The Financial Times, Towergate Insurance, Time Warner and Simply Health. He also writes about digital strategy and the future of digital technology for Econsultancy, smartinsights, CMO and The Drum.
What are the course materials?
All delegates will receive a copy of the course materials and a reference guide plus to provide further practical insight to the key learning points
techUK Members - £395.00
Non Members - £595.00
(Price excludes VAT)
If you are not sure whether your company is a member of techUK, click here to check first to ensure you pay the correct price for the course you are booking. If you need further assistance, please do not hesitate to contact Mariana.Obetzanova@techUK.org.