Why should you choose the Persuasive Presentation Design course?
Winning and sustaining business demands effective and compelling presentation of ideas. In an increasingly competitive world, we need to ensure that all our spoken word communications - messages and presentations - really hit the mark. Many people including trainers confuse presentation with slideware, some say it is just about telling stories, and others focus on personality and style. But message design – rhetoric - is much more than this. And the foundation of it all is understanding your audience.
Neuroscience, psychology and anthropology provide us with explanation and understanding; Aristotle and Cicero provide us with the techniques. Although technology has changed markedly in the last two millennia, human beings have not.
So, learn how to design your messages to be relevant, memorable, and compelling.
What is the course outcome?
You will learn what influences the creation of memory to drive behaviour. You will also learn how different engines of human behaviour drive different expectations and needs in audiences, and how you can accommodate these different engines/styles in your presentation design.
This course provides the insights and the tools to enable you to messages consistently and have real confidence in achieving the outcome desired.
No matter what your role is, acquiring the skills to be an even better communicator will provide a major pay-off, whether this is through increased sales success or through achieving more authoritative leadership of your staff. By the end of the course you are likely to have a very different way of looking at "presentations", you will have learned how to use new tools and techniques, and acquired the essential basic skills to be developed further with practice.
Who should attend this course?
•Sales and Support
•Technical Delivery Managers
Who is the course leader?
Our course leader is Gareth Bunn. Gareth has had several successful careers - in the Civil Service, as a Management Consultant and Partner in Ernst & Young, and in IT services where he was Vice President at Capgemini. He was Vice Chairman of Intellect's Public Sector Council for 2 years and then an honorary member. For the last eight years he has run his own business specialising in communications and leadership, providing strategic bid coaching, training and leadership coaching. Gareth has worked closely with Willie Macnair of The Rhetorical Company and is licensed to teach and use the tool described in this course.
What is the course agenda?
•09.00 Explore delegate issues
•10.00 Theory of spoken word communication – distinguishing spoken from written
•11.00 How to analyse your audience (Engines/styles)
•11.45 Introduction to design tool (Kipper)
•13.15 Design presentations (practice)
•14.00 Practice presentations and feedback
•15.30 Rhetorical styles and levers of persuasion
•16.00 Visual aids – the science and the solution
techUK Members - £395.00
Non Members - £595.00
(Price excludes VAT)
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