Persuasive Presentation Design

  • Tuesday23May 2017
    Communication skills training
    ** This is a past event **

    Time: 9:00 - 17:00 Place: 10 St Bride Street, London

Why should you choose the Persuasive Presentation Design course?


Winning and sustaining business demands effective and compelling presentation of ideas. In an increasingly competitive world, we need to ensure that all our spoken word communications - messages and presentations - really hit the mark. Many people including trainers confuse presentation with slideware, some say it is just about telling stories, and others focus on personality and style. But message design – rhetoric - is much more than this. And the foundation of it all is understanding your audience.

Neuroscience, psychology and anthropology provide us with explanation and understanding; Aristotle and Cicero provide us with the techniques. Although technology has changed markedly in the last two millennia, human beings have not.

So, learn how to design your messages to be relevant, memorable, and compelling.

What is the course outcome?

You will learn what influences the creation of memory to drive behaviour. You will also learn how different engines of human behaviour drive different expectations and needs in audiences, and how you can accommodate these different engines/styles in your presentation design.

This course provides the insights and the tools to enable you to messages consistently and have real confidence in achieving the outcome desired.

No matter what your role is, acquiring the skills to be an even better communicator will provide a major pay-off, whether this is through increased sales success or through achieving more authoritative leadership of your staff. By the end of the course you are likely to have a very different way of looking at "presentations", you will have learned how to use new tools and techniques, and acquired the essential basic skills to be developed further with practice.

Who should attend this course?

•Business Developers
•Sales and Support
•Account Managers
•Campaign Managers
•Technical Delivery Managers
•General Managers

Who is the course leader?

Our course leader is Gareth Bunn. Gareth has had several successful careers - in the Civil Service, as a Management Consultant and Partner in Ernst & Young, and in IT services where he was Vice President at Capgemini. He was Vice Chairman of Intellect's Public Sector Council for 2 years and then an honorary member. For the last eight years he has run his own business specialising in communications and leadership, providing strategic bid coaching, training and leadership coaching. Gareth has worked closely with Willie Macnair of The Rhetorical Company and is licensed to teach and use the tool described in this course.

What is the course agenda?

•09.00 Explore delegate issues
•10.00 Theory of spoken word communication – distinguishing spoken from written
•10.45 Break
•11.00 How to analyse your audience (Engines/styles)
•11.45 Introduction to design tool (Kipper)
•12.45 Lunch
•13.15 Design presentations (practice)
•14.00 Practice presentations and feedback
•15.15 Break
•15.30 Rhetorical styles and levers of persuasion
•16.00 Visual aids – the science and the solution
•16.45 Consolidation
•17.00 Close


techUK Members - £395.00 

Non Members - £595.00  

(Price excludes VAT)

If you are not sure whether your company is a member of techUK, click here to check first to ensure you pay the correct price for the course you are booking. If you need further assistance, please do not hesitate to contact


Mark Vizard @HicomTechnology explores joined up #diabetes healthcare and the value in public health #techUKPS2030
Sue Daley and Antony Walker speaking at the China-Britain AI Summit this Friday! 40% discount for techUK members.
#techUKlocalgov Committee Chair @carlosatshaping shares aims for the coming year & how #localgov can get involved
Register for your business networking pass BEFORE Sept 22, and save £400! #DCDZettastructure
Our 4th Annual #HSCDinner17 provides a forum for industry, @NHSEngland @NHSDigital to come together on 15 Nov.
Chris White @CapitaPlc discusses how AI can improve customer services in local gov #techUKPS2030
How can the UK maximize opportunities in the growing global digital economy? Register for #Supercharging17 here:
techuk's @CharalambousA discussing the opportunity for smart cities in wales @TheDigitalFest