How to Write and Deliver a Winning Pitch

Why should you choose this course?

A one-day (CPD-accredited) training course that will transform the way you pitch yourself, your business and products and services - so what you say and how you say it is clearer, more powerful and more engaging.

The course will focus on three key pitch situations: the Elevator Pitch, Introducing the Business and Pitching to Win. As well as refining delivery in each situation, delegates will leave with tools and approaches that will help them to continue to improve the way they write and deliver more compelling pitches and presentations in future.

The day is spent learning how to use the tools and methodology and pitching live to a camera. The approach is designed to ensure delegates develop their skills and understanding, refine the pitches they prepared ahead of the training and become better and more confident communicators. As well as trying out new words and approaches on the day, delegates will also leave with a plan of action to take their pitches to the next level.

The 3 Pitch Situations in more detail

ELEVATOR PITCH – the first time you meet someone in a business setting where you explain what you and your business does.

INTRODUCING the BUSINESS – where you are asked to present an overview of your business to a prospective client or to a panel.

PITCHING to WIN – the moment you state your case for being selected, perhaps at the conclusion of a pitch or in answer to the question: “Why should we pick you?”

Who should attend this course?

The course is focused on real-world business situations and has been written to help those who play a role in promoting their business, who want to be better communicators and are open to constructive challenge.

Attendees who will benefit include those:

  • Who have deep technical knowledge and expertise about their sector and/or products, but are pitching to a broader business community who may not have the same technical insight, and feel they can improve their ability to communicate verbally;
  • Who find their role is evolving and requires them increasingly to be much more involved in presenting their business to customers at meetings, conferences and networking;
  • Who find they habitually talk about features and don't know how to write pitches and proposals that focus on client benefits; and
  • Who are competent presenters and want someone to constructively challenge their approach.

What is the course outcome?

At the end of the day attendees will:

  • Leave armed with 3 clearer and better pitches;
  • Will have learned how to write a more compelling benefit-focused pitch;
  • Will be better communicators; and
  • Will have a personal improvement plan.

Delegates will subsequently have access to video recordings of their pitches and written guidance to drive personal improvement.

Course agenda

Part One – What does a ‘good’ pitch read and sound like?

  • What is the purpose of a pitch and what qualities make a good Pitch?
  • Elevator Pitch
  • The importance of knowing your audience
  • How to structure a pitch

Part Two – Present Your Business

  • 4 minutes to present you business
  • Each pitch will be filmed, and after everyone has had their turn, the group will review and critique each pitch using the criteria developed and agreed in Part One.

Part Three – Developing a Better Pitch

  • 3 minutes to Pitch to Win.
  • Each pitch will be filmed, and after everyone has had their turn, the group will review and critique each pitch using the criteria developed and agreed in Part One.

Who is the Course leader?

Tony Treacy is Managing Director of Pitch Factory. He brings a wealth of experience in marketing and communication gained working for international brands in both the business-to-business and business-to-consumer spaces and across many sectors including: telco, ISPs, technology manufacturing, retailing, automotive, aerospace, drinks, FMCG and luxury goods over the last 28 years.


techUK Members - £395.00

Non Members - £595.00
(Prices exclude VAT)

If you are not sure whether your company is a member of techUK, click here to check first to ensure you pay the correct price for the course you are booking. If you need further assistance, please do not hesitate to contact


Join us on 20 March as we welcome @Marthalanefox to techUK for the launch of new @OpenUniversity research on bridgi…
An Urgent and Emergency Care Forum is being created by @NHSDigital and @techUK - Suppliers interested in becoming f…
See how the UK compared to other countries in the @CTATech #innovationscorecard
What functions will our future energy system need to realise our #smartenergy ambitions? What does this mean for te…
.@techUK's @G_Derrington discusses the current concerns from industry when it comes to skills policy and Brexit in…
. @sagegroupplc & @Atos joined us today in supporting a new UK France digital conference announced today by @DCMS.…
Ruth Milligan, Head of Financial Services & Payments @techUK, debunks so pervasive myths around #OpenBanking and hi…