Why should you choose this course?
The written word is a powerful business tool that can help you improve relationships, develop your credibility and influence others. In this workshop, you’ll learn how to use reports and proposals to communicate confidently with a range of readers.
Many internal and external clients require written materials in order to evaluate whether to go ahead with a set of recommendations. If your document isn’t coherent or convincing, you may fail to get the result you want – no matter how good your ideas are.
The workshop features guidance in structuring your argument for the page and developing a clear, effective style. We’ll practice planning, drafting, editing, so that by the end of the day you’ll have tackled the whole process. All the teaching points will be illustrated by examples. Throughout the workshop, you’ll have the opportunity to test out techniques in practical exercises as a group, in pairs and individually.
Who should attend?
- Sales professionals who want to write winning proposals.
- Consultants who want to present written recommendations with credibility.
- Any professionals who want to demonstrate their expertise on the page
What is the course outcome?
By the end of the workshop, you’ll be able to take control over your own writing process, including managing the time it takes. You’ll be able to evaluate what makes a good sentence, paragraph or document. Moreover, you’ll have a range of tools to help you write persuasive reports and proposals.
What is the agenda?
Coffee and Registration from 9:00am
- Understanding and refining the process – planning, drafting, editing.
- Identifying your objective – what do you want your reader to do?
- Writing from your reader’s perspectiveStructuring and signposting your points.
- Practising planning your report, drafting an introduction/executive summary and editing another participant’s copy.
- Using correct grammar and punctuation.
- Developing a clear, plain English style.
- Producing an attractive, easy-to-read layout
Who is the course leader?
Karen Glossop’s expertise lies in coaching people to explore different approaches to how they present their messages, whether they're writing words on the page or speaking to a live audience. Since 1997, she has tutored groups and individuals in areas such as: influencing, presentation skills, facilitation skills, business writing, personal impact, storytelling, creativity and leadership.
Karen is an Associate Tutor at London Business School and Said Business School, Oxford. She is also a Consultant at the Centre of Charity Effectiveness, Cass Business School. Recent clients include: KBC Group NV; Safer London; Great Ormond Street Hospital Children’s Charity; Flag Communications; Transport for London; Birkbeck, University of London; Price Waterhouse Coopers; Forrester Research; Microsoft; QAD, Europe; Domestic & General.
What is the cost of the course?
techUK Members- £395.00 + VAT
Non Members- £595.00 +VAT
Jo Stobbs, Unilever, Portfolio & Programme Management Office: “The course was really good, I thought that Karen was a brilliant tutor and I left the course feeling very motivated. Thank you for everything.”
Alex Biewenga, Phillips ED&T: “Good course! I will recommend it to my colleagues!”
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