techUK Insights RSS Feed - techUK RSS feed for insights content. en Copyright (C) 2015 HEEST Trailblazer Apprenticeship Scheme Gains Approval Mon, 18 Dec 2017 11:00:00 +0000 Paul Hide (techUK) The Institute for Apprenticeships has approved the electrical engineering scheme supporting consumer electronics service personnel. <p>The HEEST Trailblazer consortium, supported by techUK, AMDEA, RETRA, Consumer electronics manufacturers and colleges that offer courses on electrical and electronic engineering have finally gained approval for a new apprenticeship scheme that can be used by companies that contribute to the apprenticeship levy.</p> <p>This apprenticeship is designed to support the training of personnel working the electrical and electronics consumer goods sector in particular and will support the future provision of field and bench support engineers where we face a future shortage of skills due to the aging work force and lack of new entrants into the sector.</p> <p>Paul Hide of techUK commented "The Trailblazer consortium has been working on this initiative for several years now so it is great to finally gain approval for our scheme which allows it to be lauched within supporting colleges. Particular thanks go to Paul Eagle, Whirlpool, who has spent considerable time designing and negotiating the details of the scheme and also to Steve Williams, Gower College, who chairs the HEEST Forum. We believe that this course can provide an excellent training base for engineers of the future and we plan to support the promotion and adoption of this scheme in 2018 and beyond".</p> <p>More detail on the scheme can be obtained via the IoA and HEEST websites links below:</p> <p><a href="" target="_blank">HEEST Forum</a></p> <p><a href="" target="_blank">Institute for Apprenticeships</a></p> <p>Contact: <a href=""></a></p> <p>&nbsp;</p> Analyst engagement – that’s just PR for analysts, right? Wed, 22 Nov 2017 16:01:36 +0000 Mariana Obetzanova (techUK) Most companies fail to get any tangible return from the analyst community. Why? Quite simply because analysts and the press are utterly different audiences. <p><strong>Most companies treat analysts and press in much the same way. Press relations, analyst relations – same supplier, same set of core deliverables. Also, as it happens, most companies fail to get any tangible return from the analyst community. Why? Quite simply because analysts and the press are utterly different audiences.</strong></p> <p>Nobody would think of hiring a plumber to do their electrics, yet almost every company treats their analyst and press communications as if they were really the same by addressing them through PR. So PR companies put analysts on press release lists and arrange briefings to tell them about new product releases just as they would a journalist. And analysts throw the press releases away and ignore the briefings because that's not what they need. What they do actually need, and what delivers results, I'll discuss in the training day on 'How to get IT analysts (like Gartner) to help you grow sales'. Course on <a href="training/marketing-and-sales-skills-training/item/11770-how-to-get-it-analysts-like-gartner-to-help-you-grow-sales">22 Februrary 2018</a>.</p> <p><iframe src="//;wmode=opaque" frameborder="0" width="607" height="499" allowfullscreen="allowfullscreen"></iframe></p> Where to start with analyst engagement Wed, 22 Nov 2017 15:49:28 +0000 Mariana Obetzanova (techUK) How to get help building a vendor's profile and sales pipeline without damaging your reputation <p><strong>Analysts firms such as Gartner, Forrester IDC influence over half of all enterprise IT decisions. If you've not worked with them before, or have tried without success, where's the best place to start?</strong></p> <p>In this brief video we discuss the challenges in engaging analysts, the risk and pitfalls and, based on our experience as former analysts, advise on the best place to start to ensure success. The strategy overviewed here will be discussed in detail in the training workshops on <a href="training/marketing-and-sales-skills-training/item/11770-how-to-get-it-analysts-like-gartner-to-help-you-grow-sales?;utm_medium=email&amp;utm_campaign=How+to+get+IT+analysts+(like+Gartner)+to+help+you+grow+sales%2c+22+Feb+18&amp;utm_term=How%20to%20get%20IT%20analysts%20(like%20Gartner)%20to%20help%20you%20grow%20sales,%2022%20Feb%202018&amp;utm_content=44" target="_blank">22 February 2018</a>. In that session we will review the best approach to getting results from analyst engagement and help each participant to build an action plan for their business.</p> <p>&nbsp;</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; <iframe src="//;wmode=opaque" frameborder="0" width="345" height="285" allowfullscreen="allowfullscreen"></iframe></p> <p>To make a plan of who to engage, how and with what key messages, book your place on to our <a href="training/marketing-and-sales-skills-training/item/11770-how-to-get-it-analysts-like-gartner-to-help-you-grow-sales?;utm_medium=email&amp;utm_campaign=How+to+get+IT+analysts+(like+Gartner)+to+help+you+grow+sales%2c+22+Feb+18&amp;utm_term=How%20to%20get%20IT%20analysts%20(like%20Gartner)%20to%20help%20you%20grow%20sales,%2022%20Feb%202018&amp;utm_content=44">'How to get IT analysts (like Gartner) to help you grow sales'</a>&nbsp;course.</p> <p>&nbsp;</p>