Where to start with analyst engagement

  • techUK techUK
    Thursday11Jun 2015
    Training

    How to get help building a vendor's profile and sales pipeline without damaging your reputation

Analysts firms such as Gartner, Forrester IDC influence over half of all enterprise IT decisions. If you've not worked with them before, or have tried without success, where's the best place to start?

In this brief video we discuss the challenges in engaging analysts, the risk and pitfalls and, based on our experience as former analysts, advise on the best place to start to ensure success. The strategy overviewed here will be discussed in detail in the training workshops on 15 January 2016, 11 May 2016, 22 September 2016 and 8 December 2016. In that session we will review the best approach to getting results from analyst engagement and help each participant to build an action plan for their business.

 

                      

To make a plan of who to engage, how and with what key messages, book your place on to our 'Engaging Analysts for Results' course.

 

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