Where to start with analyst engagement

  • techUK techUK
    Thursday11Jun 2015
    Training

    How to get help building a vendor's profile and sales pipeline without damaging your reputation

Analysts firms such as Gartner, Forrester IDC influence over half of all enterprise IT decisions. If you've not worked with them before, or have tried without success, where's the best place to start?

In this brief video we discuss the challenges in engaging analysts, the risk and pitfalls and, based on our experience as former analysts, advise on the best place to start to ensure success. The strategy overviewed here will be discussed in detail in the training workshops on 15 January 2016, 11 May 2016, 22 September 2016 and 8 December 2016. In that session we will review the best approach to getting results from analyst engagement and help each participant to build an action plan for their business.

 

                      

To make a plan of who to engage, how and with what key messages, book your place on to our 'Engaging Analysts for Results' course.

 

FROM SOCIAL MEDIA

techUK is proud to announce that it has signed the UK's Armed Forces Covenant. More info here: https://t.co/GEoZkSZhb0
Cloud is a rapidly emerging technology becoming increasingly important to the UK economy. But how is it affected by… https://t.co/1BODcbbC1L
Join us and our workshop sponsors @getyoti and @esriuk for the #techUKSmarterState on 6 Sep. https://t.co/a2TODeevkq
Congratulations to @ChannelSwimSue and Emma Fryer for making the @ComputerWeekly Most Influential Women in UK Tech… https://t.co/0Zw053A3oQ
"White paper clear for goods but on services will be within EU rules for something, some things not others but does… https://t.co/Dtgm6vxiEe
"Step forward but with 259 days left still lack of clarity for those selling digital services" @techUKCEO @bbc5live #Wakeuptomoney