Analysts firms such as Gartner, Forrester IDC influence over half of all enterprise IT decisions. If you've not worked with them before, or have tried without success, where's the best place to start?
In this brief video we discuss the challenges in engaging analysts, the risk and pitfalls and, based on our experience as former analysts, advise on the best place to start to ensure success. The strategy overviewed here will be discussed in detail in the training workshops on 22 February 2018. In that session we will review the best approach to getting results from analyst engagement and help each participant to build an action plan for their business.
To make a plan of who to engage, how and with what key messages, book your place on to our 'How to get IT analysts (like Gartner) to help you grow sales' course.