Sgt. Pepper’s Guide to Building a Long-Lasting Business

To mark 50 years of Sgt. Pepper. Some Beatles inspired business tips from "the act we've known for all these years".

32 million copies sold, number one in the U.K. for 27 consecutive weeks and now, 50 years later, Sgt. Pepper’s Lonely Hearts Club Band is back at the top. When Sgt. Pepper taught the band to play he did a pretty good job. There are many reasons for its greatness and longevity and this got me thinking - could there be some Pepper inspired business tips from the "act we've known for all these years"?

To find out, let’s go back to 1967, or more accurately, 1966.

The Beatles

Stop doing what you don't want to do

The catalyst for Sgt. Pepper came from the simple act of saying no. The Beatles played their last gig in San Francisco in August 1966 - a tour marked by death threats following John's "Beatles are more popular than Jesus" comment. They hated every minute of it and Paul finally agreed with the others that they'd had enough. No more touring, the studio would be their new home.

Saying no to touring in 1966 was unheard of but, to get to a place where they could produce their best work, they had to take back control.

Sgt. Pepper’s tip: Doing something you don’t want to do - or sell, isn’t a recipe for long-lasting success. If you aren’t feeling it, then your audience - or your customers - won’t either. Stop, and create something you believe in.

Be prepared to take difficult decisions

Most people listening to the title track, Sgt. Pepper's Lonely Hearts Club Band assume that it's played by all four Beatles. Not so. The dynamics in the band were starting to change. Written by Paul, he had such a clear idea of what he wanted, he insisted on playing all the guitar parts himself - including later overdubbing his own lead solos over George’s - much to his annoyance.

To read the full article, please click on the pdf link below


Beatles blog (pdf)


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