The Wisdom of the Crowd

  • techUK techUK
    Tuesday21Mar 2017
    Opinions
    Member only download

    How research can be undertaken quickly, cost-effectively, and in a timely fashion to generate quick bottom-line wins for both sales and marketing

An article by Matt Wright, Kytemark

On Thursday, 16 February, David Milnes of KyteMark presented to the members of techUK on, ‘How to build bespoke research to drive sales and profitability’.

The point of the presentation was to illustrate how research can be undertaken quickly, cost-effectively, and in a timely fashion to generate quick bottom-line wins for both sales and marketing.

Are you a Lemon or a Lime?

KM lemonlime

Upon entering the room, the group were each handed a plastic lemon and a plastic lime, then asked (upon the count of 3) to throw one of the two depending upon their view of/confidence in research:

 

Lemon: Unsure, uncertain, unconvinced
Lime: Expectant, experienced

 

Interestingly, there were roughly the same number of limes as lemons, signifying that research DOES have a place amongst SME’s.

However, upon closer questioning, it transpired that most of the SMEs who said they used research, classified this research primarily as online-based, using tools such as Survey Monkey.

To read the full article, please download the pdf file below

 

This content has download attachments that are only available to techUK member users. Login with your techUK account to view and download attachments.

If you would like to know more about membership please visit Become a member page to contact our membership team.

FROM SOCIAL MEDIA

Can technology reduce the number of people unnecessarily attending A&E? Share your answers in our Campaign Week on… https://t.co/wFzpbSk6Se
Watch techUK's @G_Derrington appear as a witness in front of the Lord's Economic Committee, discussing the importan… https://t.co/4D1Q2Y38V0
Identify the best #CyberSecurity approach for your company! Join @QatalystGlobal for the 3rd annual #ManuSec Summit https://t.co/nqMVqfuEe7
Thirty speakers, three tracks, one future. Join @Nominet for a day full of talks from giants like Microsoft’s UK CT… https://t.co/ChuM80hqjU
The top 3 barriers have been identified, now @ofgem and @techUK members explore the solutions for #innovation in th… https://t.co/PMN9eOYDMU
@ofgem and @techUK members identify the top 3 barriers for #Innovation in the #Energy sector https://t.co/T0JryrWf6g
@techUK members help @ofgem Innovation Link identify the barriers for innovation in the energy sector https://t.co/q1gPe7jKOu