A “jargon buster” for today’s sales terminology

Glossary of terms and acronyms in the sales profession today

To join our popular Marketing Jargon Buster, published in November 2016, welcome to its Sales equivalent. Arguably, there are fewer new-fangled, techno-babble terms in sales than marketing. While our marketing colleagues are the ones to do battle with SEO, inbound this and outbound that, our sales colleagues might have to delve into CRM, but much of the terminology is well-established. However, given the plethora of proprietary terminology associated with different sales methodologies, we have tried to keep our Jargon Buster simple and general to help with the principles of selling as a profession. Use it as a blueprint to build your personal picture of selling and then add your own terms based on your company’s methods and techniques. And, if you think we missed something, let us know!


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