Digital listening is edging closer to 50% reaching a new record share of 47.2%, up from 44.1% in Q1 2016, according to RAJAR Q1 2017 data released today.
Rajar data also shows that:
• DAB digital listening has grown by 11% to a record level of 33.8% of all radio listening and 71.5% of all digital listening.
• Digital listening via online/apps now accounts for 8% of all radio listening and 16.9% of digital listening, while digital television accounts for 5.5% of radio listening and 11.6% of digital listening.
• Record numbers are listening digitally in-car - In-car digital listening hours grew by 33% year-on-year, helping in-car radio listening reach 23.5%, its highest ever proportion of all radio listening. This was supported by 87% of new cars now being fitted with DAB as standard (Q1 2017 CAP/SMMT).
• 66% of all radio listeners are now listening on a digital platform.
• Digital listening to national stations is already over 50% and has increased to 55.3%. Local digital listening has grown to 32.8% and is increasing faster than national digital listening, with 12.8% growth year on year.
Paul Hide, techUK, commented "These figures show that we are on course to hit the 50% criteria soon which will then prompt a Government review into Digital Switchover. techUK remain committed to supporting a commitment to switch along with a robust action plan that enables a smooth transition".