Marketing and Sales

At a glance: A group to help members improve marketing and sales effectiveness by exploring new methods and technologies, and exchanging ideas. This group is open to all marketing and sales professionals, and executives with business development responsibility.
 

Chair: Neville Merritt

Pure Potential Development Limited

Neville Merritt

Neville has over 30 years' experience in IT solutions businesses to Board level, covering sales, marketing, operations and implementation for manufacturing, distribution, service and public sector markets. Neville has practical experience of the full sales cycle and as sales director has developed and led successful sales teams. As marketing director, he has made extensive use of the technologies and tools available to build brands, generate leads and maintain customer satisfaction. Neville's particular interest is around effective communication in the sales cycle, through marketing, presentations, proposals and negotiation. He is currently Head of Advanced University for Advanced Computer Software Group, leading education and development of best practice across the Group operating companies.

 

Vice Chair: Sarah Hinchliffe

i4 Sales Performance

sarah-hinchliffe-400x400

Sarah brings 30 years' experience of sales, business development, bidding and marketing to the Marketing and Sales Group. She has worked on both public and private sector, with big companies (Fujitsu and Ernst and Young) and SMEs (Computer Task Group, Tangent and Nexor). Sarah has excellent formal training in leading sales and bid methods and processes.

Sarah runs her own business, i4, providing sales and bid consultancy. A Fellow of the Institute of Sales and Marketing Management (ISMM) and a member of the Association of Proposal Management Professionals (APMP), Sarah uses these routes to maintain her knowledge of latest thinking and best practice.

 

Meeting dates in 2018

26 February

Telemarketing in 2018: innovate, change or improve?

12 April

“Updating the Marketing Mix for the Digital Age” presented by Grant Leboff

07 June 

How to hire the the RIGHT salesperson

13 September

Video Marketing

15 November

TBC

 Who are we?

The Marketing and Sales Group is a members' forum designed to nurture and promote capability in the marketing and sales disciplines within the techUK community. Our Group is of relevance to all technology companies from SME to major corporates and we encourage cross fertilisation of ideas, aspirations and experience between all companies. In achieving our objectives, we aim to add value to techUK membership and to support membership growth.

How can this group help you?

The Marketing and Sales Group can help you increase sales, build customer loyalty and enhance brand awareness. These benefits are enabled by providing ideas and guidance on marketing and sales matters including:

  • improved effectiveness from joining up marketing and sales
  • greater efficiency through summarising and presenting best practice and latest thinking in marketing and sales
  • reduced risk by avoiding pitfalls through shared experience in implementing marketing and sales approaches

Our objectives

The Marketing and Sales Group's objectives are to:

  • promote the benefits of a co-operative and co-ordinated relationship between marketing and sales
  • facilitate an environment for personal development through peer networking
  • enable members to improve business performance through the application of best practice
  • share and demonstrate best practice in marketing and sales

Our activities

We achieve our objectives through the following activities:

  • organising and running regular seminars and workshops on topical subjects
  • ensuring that every session: includes both the theory and its practical application through the presentation of case studies and/or the use of exercises free time for networking
  • monitoring best practice in marketing and sales and identifying topics of interest and experts in the field
  • maintaining contact with members to gain feedback on activities and topics of interest
  • monitoring the activities of other techUK groups and, where relevant, co-ordinating joint activities
  • ensuring group visibility at techUK Board level

 

FROM SOCIAL MEDIA

Following our #techUKAnnualDinner, @JdR_Tech reflects on the challenges and opportunities faced by the tech sector,… https://t.co/XqBnOeF2fp
Great to hear new Sec of State @DHSCgovuk @MattHancock first speech in the role: "tech transformation is coming" https://t.co/DM4MbjwuJM
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Voting is now open! Special congratulations to techUK Non-Executive Director @SheilaFlavell1 for making the top 50… https://t.co/X9F3eLqyDy
Great to see so many techUK members and Board members included in this year's nominations list for @ComputerWeeklyhttps://t.co/SkaJ20P5OP
.@techUK president @JdR_Tech spoke to @thetimes ahead of its #TimesCEOSummit to discuss the importance of… https://t.co/1y5drrtXqR
Today the @BSG_Team published a report, authored by @AnalysysMason, looking at the challenges in deploying new mobi… https://t.co/DIzQopr6kF