As Managing Director UK&I, George is responsible for all consumer and commercial printers and PCs, mobile devices, workstations, thin clients, services, solutions and go-to-market activities, for the UK and Ireland.
Brasher has more than 25 years of experience working at HP in a variety of roles. Immediately prior to his relocation to the UK, he was Vice President & General Manager of the WW Laser Printer business and LES Marketing & Strategy based in California. Prior to that, he held a variety of leadership roles within HP spanning multiple regions and functions including Vice President and General Manager of the US Printing and Supplies Category, responsible for the product portfolios and go-to-market strategies for Inkjet and LaserJet Printers and Supplies across both commercial and consumer business segments in the US.
Brasher also served as Vice President of LaserJet Supplies in the Europe, Middle East and Africa (EMEA) region, responsible for managing the portfolio profit and loss, category strategy, business development and channel management in the region. Prior to that, he held leadership roles in the Americas region, including vice president of the LaserJet Supplies and Transactional LaserJet Printer Category and vice president of the Inkjet Supplies Category business.
Brasher began his career with HP in 1990 as a financial analyst and, in addition to Category roles, has also served as sales manager for the Wal-Mart and Sam’s Club Sales Team in the US Consumer Business
Brasher holds a Bachelor’s degree in business from Baylor University and Master’s degree in business administration from Pennsylvania State University.