Sarah Atkinson

Sarah Atkinson, VP Communications

Sarah leads a multi-national team of communications professionals and consultancies located throughout Europe, Middle East & Africa. She is tasked with positioning the company as a technology and thought leader in the application economy. Her organization is responsible for building issues based and thought leadership campaigns, media relations, social media, employee communication and the regional corporate social responsibility program.

In 2015, she spear headed a new initiative across the region called Create Tomorrow, designed to inspire, influence and encourage more young people and women to consider a career in STEM. In the UK, through a partnership with non-profit Learning to Work, the program has included strong employee engagement with events such as mentoring, speed networking at local schools and a Step into STEM event in partnership with British Airways and Telefonica. The Create Tomorrow program has been shortlisted for the eSkills Initiative of the Year at the 2016 Women in IT Awards.

A member of the Company's EMEA Leadership team, she provides strategic communications counsel to the EMEA President and other members of the team. Sarah is also the Executive Sponsor for CA's Inclusion & Diversity Program on gender in EMEA.

A former news journalist, Sarah has over 20 years of experience with multinational organizations and previously held senior Communications positions at Cisco, 3Com and BMC Software. She also ran her own PR agency for several years in the UK, working for clients in the finance, HR, media and technology industries. Prior to joining CA Technologies she spent three years at BEA Systems where she ran the European corporate communications team.

During her tenure at CA Technologies, she has held two global roles leading both the Company's technology Communications and Corporate Communications teams, based in New York. Sarah and her EMEA team have been recognized internationally for their work; industry awards include
winner - 2012 SABRE European PR Award for Best Research for Publicity Campaign: Becoming the Boss – CA Technologies and winner - 2009/2010 SABRE European PR Awards for Best Business to Business PR Campaign - in recognition for the CA Technologies APM WebStress campaign.

Sarah has also been a judge at the CIPR and SABRE European PR Awards. She is a Member of the Chartered Institute of Public Relations (MCIPR) and is passionate about the importance of communications in leadership as well as equality and diversity.

FROM SOCIAL MEDIA

.@techUKdepCEO when we talk about the internet and regulation, we are often conflating many issues. The Lord Commun… https://t.co/y8ZxRQmNZN
.@techUKdepCEO tells Lords Communications Committee that good regulation is welcome by the industry but must be pro… https://t.co/mUSdwBSkxp
Preparing your business for GDPR can be like a game of Jenga, say Alex Milner-Smith and Sean Dempsey from… https://t.co/AXVNImZ5zl
Tune in here https://t.co/K7GZj1kmKl at 3.30pm to watch Antony Walker @techUKdepCEO give evidence to the Lords Comm… https://t.co/DMki1zHFlS
On day two of techUK Data Protection Week we're focussing on the business sector. techUK Programme Manager for Fina… https://t.co/52hJX1hBAo
"This is real, and there are the implications that go with it." @GregDaySecurity from @PaloAltoNtwkshttps://t.co/EpgJCKfKo5
Featuring networking events, workshops, over 100 hours of sessions and the CogX AI Awards, CogX 2018 will be Europe… https://t.co/Qef2E72Nqj
Our @sannabaker is at @edielive discussing resource efficiency & innovation w/ @wrap_uk @giraffeinnov & @commonseac… https://t.co/dKlgNx0rCq
GDPR has left many companies looking to introduce a Data Protection Officer - but is it necessary for your business… https://t.co/9vMEQHbCzO