Aleyne leads Samsung Electronic's Government Relations, Citizenship and Sustainability work in the UK and Ireland.
The UK represents one of Samsung's most important markets, particularly in the development of the Internet of Things, and Aleyne is responsible for leading Samsung's policy development in this and all other areas.
As a promoter of the positive role of technology in society, Aleyne's remit also includes Samsung's education and citizenship programmes which aim to provide young people with technology skills through a UK-wide network of schools and colleges and with major cultural institutions, like the British Museum and Royal Albert Hall, and with charity partners, like The Prince's Trust and Apps for Good.
He is also a Board member of the UK Government's Child Internet Safety Council (UKCCIS), which focuses Government, industry and NGO work in the field of child on-line protection, and the Prince's Trust Technology Leadership Group, which helps give young people from difficult backgrounds a better start.
Prior to joining Samsung, Aleyne held roles in the technology and telecoms sectors with Vodafone and Orange for the last decade and, before that, in the financial services sector in the UK and Australasia. He also worked for the British Government.
He lives in West London with his wife and daughter and in his spare time plays both guitar and tennis very poorly.